Nicole C. Scott  Digital Strategist

Nicole C. Scott is a Creative Digital Strategist Consultant, Marketer, and Transmedia Producer who offers services in the following categories:

 

Design:

Graphic design - logos, CD/DVD packaging, flyers, brochures, business cards

website design - HTML 5 & CSS3 sites from scratch, or with content management systems (CMS) like WordPress or Sitefinity

 

Website Work:

Website rebranding and/or site migrations - assistance with site consolidations, migrating to cost-effective hosting services, migrating content, and/or updating pre-existing site designs and/or content.

Website buildout, website updates, website management.

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SEO/ Search Engine Optimization:

Site audits, SEO recommendations, and implementation. Ongoing SEO support.

 

Social Media/ Inbound Marketing Strategy:

Social networking strategy, page production, content curation, & management, inbound marketing strategy using Social media advertising such as Facebook Instagram, Twitter, Pinterest, and LinkedIn advertising campaign creation and management and performance review. Third-party integrations like Adroll. Newsletter campaign building with Mailchimp.

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Audits, Analysis & Reporting:

Metrics analysis and reporting using Facebook Insights, Google Analytics, Tailwind (for Pinterest), and Kred, producing and sharing reports using Google Drive and sharing data via virtual methods such as Google Hangouts, Webex, Skype, or join.me

 

Advertising and PR:

Adwords campaigns for search text and display as well as video. Creation, management, optimization and performance reviews. Teamwork with trusted colleagues to boost campaigns with traditional PR such as press releases, and pitches for placement in print, radio, and TV. 

 

Video Production:

Production assistance from pre to post workflow, or concept to the final product. Impact Producer, offering services in crowdsourced fundraising campaign logistics. Video editing and assistance with online festival submissions, or project buildouts on Film Freeway, & IMDB additions, team building for social media outreach, and PR.